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CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers

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CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers

By Greenberg Paul

 
 
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Description

Fully updated bestseller now covers the latest Web 2.0 toolsThe fourth edition of this bestseller brings the work up-to-date with now-critical examinations of h...ow Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.Detailed info »« Brief info

Additional Information

Publisher: McGraw-Hill
Publication Date: 12/31/2009
ISBN: 9780071590457
Ean: 0071590455
Paperback:662 pages
Language:English
Edition Number:4
Physical Info:6.20 x 1.60 x 9.00 inches, (2.35 lbs)
Categories:Enterprise Applications - General | Marketing - General
LC Subjects:Electronic commerce, Customer relations - Management
Dewey:658.812
LCCN:2009038435

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