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Fully updated bestseller now covers the latest Web 2.0 toolsThe fourth edition of this bestseller brings the work up-to-date with now-critical examinations of h...ow Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.Detailed info »« Brief info
| Publisher: | McGraw-Hill |
| Publication Date: | 12/31/2009 |
| ISBN: | 9780071590457 |
| Ean: | 0071590455 |
| Paperback: | 662 pages |
| Language: | English |
| Edition Number: | 4 |
| Physical Info: | 6.20 x 1.60 x 9.00 inches, (2.35 lbs) |
| Categories: | Enterprise Applications - General | Marketing - General |
| LC Subjects: | Electronic commerce, Customer relations - Management |
| Dewey: | 658.812 |
| LCCN: | 2009038435 |
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