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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

By Jones Susan K.

 
 
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Description

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business t...echniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources. Detailed info »« Brief info

Additional Information

Publisher: Maximum Press (FL)
Publication Date: 11/30/2008
ISBN: 9781931644693
Ean: 1931644691
Paperback:346 pages
Language:English
Edition Number:5
Physical Info:7.40 x 1.00 x 9.00 inches, (1.40 lbs)
Categories:Electronic Commerce | E-Commerce - Internet Marketing | Industries - Retailing
Dewey:658.872
LCCN:2008033773

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